Top Marketplaces for Home & Garden Sellers That Aren’t Amazon

 

Introduction

 

Let’s be honest—Amazon dominates online retail. But if you're a home & garden seller looking to build a sustainable brand, it might be time to explore platforms that don't eat your margins or commoditise your offer. In a category where lifestyle, visual branding, and trust matter deeply, Amazon isn’t always your best bet.

 

This guide walks you through some of the best alternative marketplaces for UK-based home & garden sellers—places that can drive real conversion, offer operational advantages, and actually make room for your brand to shine.

 

Why Look Beyond Amazon?

 

Amazon is excellent for reach but not always for resonance. Here’s why many home & garden brands are rethinking their channel mix:

 

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• Margin squeeze: High referral fees + fulfilment costs
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• Customer ownership: Amazon owns the buyer relationship
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• Design limitations: No real way to showcase brand style or aesthetic
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• Commoditisation: Hard to stand out when next to 50 similar listings
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Luckily, the UK has some standout alternatives worth considering.

 

Top Marketplaces for Home & Garden Sellers in the UK

 

1. Wayfair

 

Wayfair is massive in home décor, furnishings, and lifestyle goods. Unlike Amazon, Wayfair doesn’t aim to sell everything—they’re focused squarely on the home. That means more qualified traffic, a better visual UX for browsers, and options for branded storefronts.

 

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• Trusted platform for home-specific buyers
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• Logistics support through Wayfair’s Partner Program
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• High AOV potential
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2. ManoMano

 

Originally a DIY and trade-focused marketplace, ManoMano has expanded rapidly into mainstream home & garden. Think of it like a B&Q competitor—but online, and far more seller-friendly.

 

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• Low fees compared to Amazon
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• Strong performance in garden tools, outdoor furniture, lighting
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• Supports EU expansion if you’re looking to grow cross-border
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3. Houzz

 

Houzz isn’t just a place to shop—it’s a full lifestyle destination. Sellers on Houzz get access to home renovators, interior designers, and homeowners looking for premium solutions. If your product leans toward design-led, Houzz could be a brand-building machine.

 

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• Ideal for high-end or bespoke items
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• Great SEO and audience targeting for the home sector
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• Product tagging within inspiration boards = passive exposure
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4. OnBuy

 

OnBuy is one of the UK’s fastest-growing generalist marketplaces, but their home & garden category is particularly robust. It’s seller-friendly, transparent with fees, and doesn’t compete with your listings.

 

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• No Amazon-style dominance
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• Simple pricing structure
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• Solid SEO rankings for key category terms
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5. eBay (Yes, still relevant!)

 

eBay gets overlooked, but for sellers with unique SKUs, bundles, or refurbished products, it’s still a powerhouse. Especially strong in garden equipment, furniture, and home tools.

 

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• Massive reach + trust in the UK
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• Flexible listing styles (auctions, BIN, multi-buy)
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• Great for category dominance if you niche down
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Operations & Efficiency: What You Should Consider

 

Before jumping into any new platform, evaluate the operational impact:

 

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2. Can your fulfilment handle multiple marketplaces?
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4. Do you have tools to sync inventory and pricing across channels?
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6. Can you maintain consistent customer experience?
7.  

 

If not, start small. Test one platform, integrate with tools like Linnworks, Sellbrite, or ChannelAdvisor and scale with control.

 

FAQs

 

Are these platforms as fast to list on as Amazon?
Some like eBay or OnBuy are quick. Others like Wayfair or Houzz may require approvals or catalog setup time—but the payoff is often worth it.

 

Can I sell across all of them?
You can, but make sure your backend systems can support multi-channel logistics, pricing, and order management.

 

Which platform is best for premium home goods?
Houzz and Wayfair stand out for higher-end buyers. Etsy can also work if your products have a handmade or design-led element.

 

Conclusion

 

Amazon might still be king, but it’s not the only kingdom. If you’re a UK-based home & garden seller tired of the fee squeeze and lack of control, exploring other platforms can unlock a healthier, more profitable growth curve.

 

Find the platform that fits your product and your customer—not just the one that’s most popular.

 

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