NEWS: BigCommerce Rebrands to Commerce.com Is Betting on AI to Redefine Ecommerce

BigCommerce just got a bold upgrade. As of August 1st, 2025, it’s officially operating as Commerce.com, Inc., under the new Nasdaq ticker symbol CMRC. This isn’t just a name change. It’s a public signal that commerce is evolving—and AI is at the center of it.

Commerce now brings together three powerhouse platforms under one mission: BigCommerce, Feedonomics, and Makeswift. Together, they’re building what they call “agentic commerce”—a future where AI doesn’t just influence buying decisions, it makes them.

So, What Is Agentic Commerce?

Agentic commerce is where AI-powered agents—like Perplexity, ChatGPT, or Google’s Gemini—take charge. These tools search, compare, recommend, and even purchase on behalf of shoppers. Consumers don’t need to bounce between sites or Google dozens of options. The AI does the legwork and delivers what it thinks is best—sometimes even checking out without the buyer visiting your website.

That’s a huge shift. And it means sellers need to think less about pleasing algorithms, and more about delivering clean, structured, AI-optimised product data. That’s exactly where Feedonomics comes in.

What Commerce.com Is Building

The three platforms now under the Commerce umbrella each play a key role in preparing sellers for the AI-powered future:

• BigCommerce: A highly flexible ecommerce platform designed for speed, growth, and enterprise-level scalability.
• Feedonomics: A data optimisation powerhouse that makes every product feed AI-ready across global marketplaces and ad channels.
• Makeswift: A no-code visual builder that lets teams create dynamic storefronts that are lightning fast and AI-optimised.

Commerce.com isn’t trying to control the ecommerce ecosystem. It’s building the infrastructure that makes AI work for you—no matter what tools you already use.

Why This Matters for Marketplace Sellers

If you’re primarily selling on platforms like eBay, Amazon, or Etsy, you might think this is just “DTC news.” It’s not.

AI agents don’t care what platform you sell on. They care about data. Clean titles, rich product attributes, compelling images, and competitive pricing. If you’re not optimising your listings for the way AI reads and ranks content, you’ll lose visibility—even inside marketplaces.

Here’s what you can do now:

1. Rethink your product data: Use tools like Feedonomics to make your listings AI-ready across every channel.
2. Expand beyond one platform: If 90% of your revenue comes from one marketplace, you’re vulnerable. Use multichannel tools and strategy to diversify your revenue streams.
3. Leverage AI content: Use tools like ChatGPT or Jasper to create more compelling product copy, social content, and videos.
4. Prepare for video-first platforms: Tools like Makeswift are ideal for building sites and landing pages optimised for TikTok, YouTube Shorts, and other AI-powered discovery engines.

Who’s Already Playing This Game?

Major brands are already onboard. Revelyst (parent of CamelBak and Giro), URBN (owners of Urban Outfitters and Anthropologie), and Tapestry (parent company of Coach and Kate Spade) are already using Commerce.com’s tech stack to power their next wave of growth in the AI era.

It’s not about jumping on trends. It’s about future-proofing your business before the rules of commerce change permanently.

The Takeaway

AI is not a “maybe.” It’s not a “nice-to-have.” It’s already shifting how consumers shop, how platforms surface listings, and how sellers win or lose the sale.

Commerce.com is offering a blueprint for this future, combining AI, data, and composability into a toolkit built for scale and speed. If you sell online—especially if you’re marketplace-first—you should be watching this space closely.

The ecommerce game is changing. Are you ready to play at the next level?

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